Blogging for Business

Once the preserve of diarists, blogs have matured and diversified beyond recognition. A blog is simply a publishing platform; a way to publish your content on the internet, easily and quickly, with no technical barriers and no limitations. Crucially, a blog allows you to give your business an informal, open tone that usually doesn’t sit well on a formal website. It allows you to talk directly to your customers, to increase your visibility on the web (Google loves blogs), to ‘humanise’ your business, and to build a successful brand in the social media space. In the 21st century, no business should be without a blog.

We will show you how to:

• Understand the importance of blogging as a marketing strategy
• Start and publish a blog
• Develop an effective writing style, tone of voice and blog ‘personality’
• Encourage interaction with your readers
• Comment on other blogs to drive traffic to your own
• Optimise your blog for search engines
• Integrate images and videos
• Integrate essential plugins and widgets
• Track and analyse your visitor traffic

About this workshop

• This workshop will involve you in a mixture of interactive exercises and discussion. There will be opportunities to practise your new skills through role playing exercises in a supportive atmosphere
• Our trainers are experts in their topic and deliver courses in a practical, interactive style
• The maximum number of people on a training course is 12 so that the trainer can accommodate the learning needs of each delegate
• Tea and coffee is included in the price

Level
Intermediate

Is this the right course for me?
This course is suitable for those who either already have some experience of blogging or have been on the one day course, A Practical Introduction to Social Media for Business.

Timing
This course begins at 1.30 p.m. and ends at 4.30 p.m. with a tea/coffee break.

About the Facilitator

Your Trainer
Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

 

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

Click here to see location map

Options

• The GO Group and Blether Media are working in partnership to offer a package of support that helps you utilise social media for your business effectively. It combines an exploration of the opportunities for your business with the development of a strategic plan and training for your team. Click here for more information.
• We can customise this course for you if you have a particular challenge in your company. One of our specialist advisers will be happy to work on a solution with you. If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person. Click here for more information