Blogging for business

Once the preserve of diarists, blogs have matured and diversified beyond recognition. A blog is simply a publishing platform; a way to publish your content on the internet, easily and quickly, with no technical barriers and no limitations. Crucially, a blog allows you to give your business an informal, open tone that usually doesn’t sit well on a formal website. It allows you to talk directly to your customers, to increase your visibility on the web (Google loves blogs), to ‘humanise’ your business, and to build a successful brand in the social media space. In the 21st century, no business should be without a blog.

We will show you how to:

• Understand the importance of blogging as a marketing strategy
• Start and publish a blog
• Develop an effective writing style, tone of voice and blog ‘personality’
• Encourage interaction with your readers
• Use Twitter and RSS to draw an audience (see the Twitter and RSS courses in this series)
• Comment on other blogs to drive traffic to your own
• Optimise your blog for search engines
• Integrate images and videos
• Integrate essential plugins and widgets
• Track and analyse your visitor traffic

Level
Advanced

About the Facilitator

Your Trainer
Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

 

Buy 5 Places And Get The Sixth One Free
We want you to get the full benefit of the knowledge of all of these topics so if you buy five places you get the sixth FREE. The cost to participate in a single workshop is £99 + vat. This offer applies to all 6 of our half day Social Media workshops - Using Twitter for business, Twitter for Business Advanced, Using RSS for Business, Blogging for Business, LinkedIn for Business, Using YouTube and Flickr for Business

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

Click here to see location map

Options

• We can customise this course for you if you have a particular challenge in your company.  One of our specialist advisers will be happy to work on a solution with you.  If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person. Click here for more information.
• We can also provide one to one coaching in this subject area. Click here for more information