Facebook for Business

You may have heard that Facebook is the world’s 4th largest ‘country’ in terms of population, with over 400 million active users… but the big numbers mean nothing unless you can get Facebook working for you. With its changing demographic and new maturity, Facebook is much, much more than a social network for college kids and sharing silly photos. Here’s how to use it to market your business to people who want to hear from you.

We’ll show you how to:

• Understand Facebook profiles, groups, pages and networks
• Create a ‘fan page’ for your business
• Promote your business in the right way to the right people
• Share videos and photos
• Keep your network of fans up to date with your activities
• Use events as a call to action
• Leave comments as a marketing strategy
• Invite interaction and collaboration
• Consider Facebook ads

Level
Introductory/Intermediate.

Is this the right course for me?
Yes, if you would like to start using Facebook to market your business to people who want to hear from you.

Timing
This course begins at 1.30 p.m. and ends at 4.30 p.m. with a tea/coffee break.

About the Facilitator

Your Trainer
Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

 

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

Click here to see location map

Options

• The GO Group and Blether Media are working in partnership to offer a package of support that helps you utilise social media for your business effectively. It combines an exploration of the opportunities for your business with the development of a strategic plan and training for your team. Click here for more information.
• We can customise this course for you if you have a particular challenge in your company. One of our specialist advisers will be happy to work on a solution with you. If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person. Click here for more information