Networking for Profitable Growth

Chasing new business is getting harder and harder and the old school sales techniques are fast becoming ineffective. The Key to Profitable Growth in the current economic climate is to engage your clients and target clients on a deeper level.

This workshop will give you the keys to:

• Engaging and selling on a deeper level
• Improving your face to face networking skills
• Using social networking to sell
• Generating trust - that will lead to knowledge - that will lead to sales.
• Blending traditional sales techniques, face to face networking skills and online social networking knowhow to create a rapid growth formula for your business.

Delivered in a practical, entertaining and interactive way by a genuine leader in the field of sales and networking these workshops are a must for any one that wants to generate a genuine sales advantage for their business.

What you will learn:

How to blend traditional sales techniques, face to face networking skills and online social networking knowhow into one rapid growth formula for your business.

1. Engagement Selling
   a. The changing face of sales
   b. The New Golden Rules of Business
   c. Why everyone hates sales people but loves experts
   d. The new dynamics of trust
   e. What is your sales message?
2. Face to Face Networking
   a. How to prepare for a networking / engagement opportunity
   b. How to connect with people at an event
   c. Starting and steering and ending networking conversations
   d. Developing and maintaining an engaging personality
   e. How to build rapport, gain trust, learn useful information and only meet interesting people!
3. Electronic Networking
   a. You will never close a sale on Twitter, Facebook or Linked-in but you can start lots of sales there!
   b. How Social Networking websites can compliment your sales strategy and which ones are right for your business
4. Designing a Blended Strategy
   a. Who’s who in your network and how to make them work for you
   b. Design a networking and engagement strategy for your business
   c. How to a blended engagement strategy will:
   i. Improve your lead generation
   ii. Appointment ratios
   iii. Proposal rates
   iv. Sales turnover and profit

About this workshop

• This workshop will involve you in a mixture of interactive exercises and discussion.
• Our trainer is recognised as a leading expert in the field of networking and building business communities and thus can deliver the course lessons in a practical and interactive style

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

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