A Practical Introduction to Search Engine Marketing for Business

Looking to generate more enquiries from your website?  Looking to develop your online presence?  Search Engine Marketing is an ever-changing topic and up-to-date knowledge and ongoing activities is essential to beat your online competition.

This workshop will help you improve the business and marketing returns from your website, and identify new ways in which you can promote your business. The workshop is a practical hands-on sessions as you will have computer and internet access during the workshop. You will be able to practice live while you are learning, and potentially make immediate changes to your website or internet marketing activities.

• Understand the search engine marketplace and their role in helping people find websites

• Identifying search terms suitable for your target market(s)
• Web copywriting and its importance in the role of online marketing
• Web accessibility – the background and its impact with your site
• Optimising your web pages and setting a strategy for ongoing development
• Link building, its role and getting started with press releases, blogs and forums
• Getting the most from Google products to help market your site

Delegates will receive slides and a comprehensive workbook providing training notes, exercises and tools to document and develop your online strategy during and after the workshop.  All delegates will have access to a PC and internet access to carry out ‘live’ research and if appropriate make live changes to your site with the support of our trainers.

About this workshop

• This workshop will involve you in a mixture of interactive exercises and discussion. There will be opportunities to practise your new skills through role playing exercises in a supportive atmosphere
• Our trainers are experts in their topic and deliver courses in a practical, interactive style
• The maximum number of people on a training course is 12 so that the trainer can accommodate the learning needs of each delegate
• A two course buffet lunch and unlimited tea and coffee are included in the price

Timing

Courses start at 9.30 a.m. and end at 4.30 p.m. with half an hour for lunch.

Level

Introductory

Support Available

If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

Options

• We can customise this course for you if you have a particular challenge in your company.  One of our specialist advisers will be happy to work on a solution with you.  If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person.
• We can also provide one to one coaching in this subject area.

Click here to see location map