Business Map

The Business Map represents a deep and far reaching change in methods of business thinking and behaviour.  And it doesn't matter whether you're behind a small cafe, a large £25m+ construction company, or a business that's somewhere inbetween.  Because the elements of building a highly profitable business remain the same.  Here's what we mean. 

All businesses have a market and need sales; all need a clear strategy for success; all have people and need to get the best from them; all must measure their performance to increase efficiency and profitability; and all have finances that need to be managed effectively.  These five key areas form your pillars of growth: the only difference lies in the scaling and application of these elements to any business.

And The Business Map will help you define exactly what you should be doing - every minute of the day - to maximise these aspects of your operation.

But Rome wasn't built in a day.  Which is why, as you'll see below, we've split the programme into 6 modules, conveniently delivered over a period of 4 months.  To be clear though: you'll be acting on what you discover about your business and yourself immediately.  Transforming your business right from day one. 

Each of the programme modules will help to build your confidence, and focus your attention squarely on proven, practical methods of organising and running a thriving business in the real world.  There's no fluff.  No theory.  This is not an academic exercise.  The Business Map is all about helping you to take massive action and placing you on the fast track to greater business success. 

During the programme, you and your fellow participants will work together in strictest confidence.  On past programmes, we've observed an amazing synergy that occurs when business owners, directors and entrepreneurs concentrate together on driving their businesses forward towards shared goals.  Uncensored and interactive 'straight talk' between participants adds enormous value to the programme, as ideas are freely shared and broken down for no-holds-barred discussion.     

Programme Modules

Welcome to The Business Map

At this introductory session, you will meet with the other like minded participants in the group, meet the business experts and hear from a past participant who’ll share his / her experience of The Business Map with you on how to get the very best from the programme.  You will explore your greatest business challenges, and clarify what you need to focus on to take your business to the next level.

Developing Your Entrepreneurial Mindset For Challenging Times

Sometimes the biggest obstacle holding back your business is you!  However, top performing entrepreneurs come in all shapes and sizes.  And great entrepreneurs are made, not born.  So what is it that the most successful entrepreneurs consistently do differently than others to achieve their outstanding results?  In this module, you'll experience some insightful and fun ways of teasing out your own strengths, weaknesses, and other interesting traits, for the purposes of comparison.  Through discovering the essential steps you need to take to develop yourself for the benefit of your business, you can enjoy success unimagined by those who stubbornly ignore their own reality.

Winning More Business – The Smart Way

In this module we remove the mystique from marketing and show you how to find some immediate and easy wins for your business (hint: it's all about picking the low hanging fruit first!).  Do you  have a deep understanding of your market and how to get the most business from your prospects?  In this module, you'll discover an amazing way to segment your customers so you can market most persuasively.  You'll learn a step-by-step method for calculating Key Customer Values, so you can make sure those customers you've already got keep coming back, giving you even more business.  Finally, we'll share the simplest way to ensure you have the right Marketing Mix in place, and help you to determine which marketing medium(s) will maximise your return on investment.

Keeping Your Business on Track

In today's tough economic times it's more important than ever to closely monitor business performance.  But how do you know if your current Key Performance Indicators are the appropriate ones?  The key is to identify indicators that can tell you the health of your business at all times and enable you to focus on resolving challenges before they become terminal.  In this module, we'll demonstrate the importance of measuring business performance, identify the key success factors for your business, and make sure you know how to use these indicators for maximum impact.

Getting the Best From Your People

Your people are the greatest asset you have in your business, and probably your biggest financial outlay, too. How do you get the best from them?  Do your people know what is expected of them and are they motivated to contribute towards your success? Great entrepreneurs build great teams and empower them to succeed.  In this module, you will learn some practical techniques to focus, motivate, and empower your people.  You'll see how to develop, structure and lead the right team, to help take your business to the next level.

Improving Your Grasp of The Numbers

Your grasp of the numbers in your business is essential and never more so than when times are tough.  Do you know how to accurately determine which parts of your business are making money – and how much?  In this crucial module, you will learn how to improve your interpretation of accounts and manage your finances more effectively. You will improve your ability to challenge, question and understand the financial information in your business (it's a lot easier once you know what your numbers are really saying).

Develop Your Strategy for Success

Can you describe what you want for your business in one simple sentence? What are your business aims and objectives? How do you involve your team in strategic planning?  Well, when the business environment changes, it's essential to re-evaluate your strategy in order to ensure your continued business success.  Your strategy may be sound or it may need to evolve or change completely. So.  In this module, we guide you through a simple and structured framework, empowering you to objectively review your business strategy

One To One Coaching

Taking action will be the beating heart of your future success.  We don’t just want to you to LEARN how to be more successful – we want you to actually BECOME more successful, too.  Our experienced business coach will spend time with you one-on-one, to help you translate your insights into action that really transforms your business.

If you want to find out more about The Business Map or how you can apply to attend, please contact Liz Metin (liz.metin@go.uk.com) or Raymond Brannan (raymond.brannan@go.uk.com) or call on 0845 606 6372 (Direct).  After speaking with them, you will know whether or not The Business Map is right for you and your business.

Dates & Fees

Programme Timetable (Beginning September '09)

24th September 2009	Welcome to The Business Map At this introductory session, you will meet other like minded participants in the group, explore your greatest business challenges, and clarify what you need to focus on to take your business to the next level.
2nd, 3rd & 4th October 2009	Developing Your Entrepreneurial Mindset For Challenging Times and Winning More Business – The Smart Way These two modules take place at a residential weekend. Taking time out of your business over a weekend with other like minded business owners is a terrific environment to challenge your existing thinking, and share ideas and experiences freely.
23rd October 2009	Keeping Your Business On Track
6th November 2009	Getting the Best From Your People
13th November	Improving Your Grasp of The Numbers
27th and 28th November	Develop Your Strategy for Success
4th December	Your pitch to the panel of business experts
10th December	Award Dinner