Using RSS for business

RSS, or Really Simple Syndication, is still seen as rather geeky. But the fact is that RSS revolutionises the way you use the internet. Delegates on our Practical Introduction to Using Social Media for Business course find this perhaps the single most useful tool in their social media armoury.

Quite simply, RSS means that the information you need comes to you, instantly, rather than you having to go out looking for it. By aggregating content from unlimited sources automatically, you can dramatically reduce the time you spend on websites, blogs, news services and even Google – and dramatically increase your awareness of who is saying what in your space or about you.

We will show you how to:

• Understand RSS
• Identify RSS ‘feeds’ on web pages
• Set up an RSS reader
• Subscribe to RSS feeds
• Manage your feeds in folders
• Share RSS feeds with colleagues
• Pull in smart searches as RSS feeds
• Synchronise your feeds between desktop and mobile

Level
Introductory

About the Facilitator

Your Trainer
Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

 

Buy 5 Places And Get The Sixth One Free
We want you to get the full benefit of the knowledge of all of these topics so if you buy five places you get the sixth FREE. The cost to participate in a single workshop is £99 + vat. This offer applies to all 6 of our half day Social Media workshops - Using Twitter for business, Twitter for Business Advanced, Using RSS for Business, Blogging for Business, LinkedIn for Business, Using YouTube and Flickr for Business

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

Click here to see location map

Options

• We can customise this course for you if you have a particular challenge in your company.  One of our specialist advisers will be happy to work on a solution with you.  If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person. Click here for more information.
• We can also provide one to one coaching in this subject area. Click here for more information