A Practical Introduction to Using Social Media for Business

A much better awareness about what it is all about.. Great idea to do a follow up after the course to see how all this can help my business
Alison Finlay
Completely Natural

It was really valuable to learn the basics practically and not just listen to a lecture. We were able to go online and be taught how to blog, twitter which was really useful. This is a great course for anyone who really isn't sure what social networking is, without technical jargon. It's taught at a pace that suits the audience
Louise Moore
The Prince's Scottish Youth Business Trust

Very friendly and helpful trainer. Good size of group. A most useful day
Cordelia Ditton
voicebusiness

Really made everything very accessible and made me feel confident about my abilities. It was a great experience! Thank you
Nicky Fagan
Enable Scotland

Very simple and in easy to understand language… [the most useful bit was] the practical examples of how to use these tools rather than just talking
Steven Marshall
Chardon Management

It was much more in-depth than expected. Shed a whole new light on social media and has altered my perceptions of it
Kenny Wallace
Wellbeing Solutions

Very easy, well structured, friendly and fun… Really enjoyed the day - great tutor, well presented, relevant information, nice surroundings
Linda Mundell
voicebusiness

Excellent course, surpasses expectations in terms of delivery and content
Valerie Mitchell
TDI Ltd

Very good look at fundamentals of social media and how it can support our business growth strategy
Martin Jack
Think Different Events

Hands on nature of course made it easy to understand. Effective coaching - trainer was both approachable and knowledgeable

Social media is broadly defined as conversations between people enabled by digital technology. In this changing world, audiences and customers are no longer content to passively absorb messages or believe your advertising. They want to talk to you. To reach people effectively – people who use Facebook and Twitter and blogs but will probably never visit your website – you need to join the conversation.

A social media marketing strategy is a powerful and cost-effective means of building relationships that lead to new business. This hands-on training day helps you enter the social media space and implement an effective strategy for your organisation.

What you will learn:

We show you how to:

Develop an online presence with an appropriate ‘voice’
Make your organisation more accessible, transparent and interactive
Create, customise and publish a blog
Automatically track (and join) conversations about your products, services and areas of interest
Build brand awareness without advertising
Engage directly with potential customers
Use RSS feeds to improve your research while saving time
Use Twitter effectively for marketing
Use social networks like Facebook and LinkedIn to make connections and generate new business
Convert potential customers into supporters, and supporters into evangelists

Facilitator - Your Trainer

Kyle MacRae Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

Level
Introductory

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

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A Practical Introduction to Using Social Media for Business

To book your places NOW call 0845 602 1249