Using Twitter for business

You can’t open a newspaper or watch the news without hearing about Twitter. But beyond celebrity tittle-tattle and the occasional breaking news story, does Twitter deserve a place in your business strategy? The short answer is a resounding yes. Twitter, a social network where people exchange information in short bursts, is growing at a phenomenal rate. It allows you to track what’s being said about, well, about everything – and to join in relevant conversations. In the short term, it helps you build relationships; in the long term, it can generate new business.

We will show you how to:

• Set up a Twitter account
• Compose an effective profile
• Customise your Twitter profile design
• Develop your Twitter ‘voice’
• Send your first tweets
• Understand ‘mentions’, direct messages and favourites
• Find your first 100 people to follow
• Add photos to your tweets
• Shorten URLs
• Use Twitter on your mobile phone

Level
Introductory

About the Facilitator

Your Trainer
Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

 

Buy 5 Places And Get The Sixth One Free
We want you to get the full benefit of the knowledge of all of these topics so if you buy five places you get the sixth FREE. The cost to participate in a single workshop is £99 + vat. This offer applies to all 6 of our half day Social Media workshops - Using Twitter for business, Twitter for Business Advanced, Using RSS for Business, Blogging for Business, LinkedIn for Business, Using YouTube and Flickr for Business

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

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Options

• We can customise this course for you if you have a particular challenge in your company.  One of our specialist advisers will be happy to work on a solution with you.  If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person. Click here for more information.
• We can also provide one to one coaching in this subject area. Click here for more information