Using YouTube and Flickr for business

YouTube and Flickr are free web-based resources that allow you to store videos and photographs online. You can also link to or embed your multimedia content from these sites on your own website or blog. All very useful. However, from a business perspective, YouTube and Flickr give you instant access to vast, engaged networks of potential customers. The trick is taking your content to these networks rather than waiting for people to stumble upon your website. Hook your customers with creative video, engage them in market research, invite them to contribute their photos and videos to your public ‘pool’, and push your message through these sites to a potential audience of millions.

We’ll show you how to:

• Create compelling content (broad overview of using photos and video for business)
• Create YouTube and Flickr profiles
• Customise your YouTube channel
• Publish a public Flickr group
• Easily embed photos and videos on your blog (see the Blogging for business course in this series)
• Encourage interaction and word-of-mouth spread
• Use YouTube for customer service
• Target potential customers
• Show off your products and services

Level
Introductory

About the Facilitator

Your Trainer
Kyle is a successful serial entrepreneur with a background in journalism and a focus on building brands through social media marketing. In 2005, he founded Scoopt.com, a social network of amateur photographers selling newsworthy photos and videos to the media. This was an innovative, disruptive model that used the power of web 2.0 technologies and network effects to grow a business with zero spend on advertising. Getty Images acquired Scoopt in 2007. Kyle subsequently headed a pioneering social media project for Channel 4. He currently helps companies exploit the social media toolset to reach new audiences in new ways.

 

Buy 5 Places And Get The Sixth One Free
We want you to get the full benefit of the knowledge of all of these topics so if you buy five places you get the sixth FREE. The cost to participate in a single workshop is £99 + vat. This offer applies to all 6 of our half day Social Media workshops - Using Twitter for business, Twitter for Business Advanced, Using RSS for Business, Blogging for Business, LinkedIn for Business, Using YouTube and Flickr for Business

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

Click here to see location map

Options

• We can customise this course for you if you have a particular challenge in your company.  One of our specialist advisers will be happy to work on a solution with you.  If you have a group of 12 people who need the same training customised learning is a cost effective way to develop them and costs can be as little as £100 per person. Click here for more information.
• We can also provide one to one coaching in this subject area. Click here for more information