Writing Sales Messages that Sell

Now is the best time to invest in boosting your sales skills.  When the market tightens and lead times stretch and targets become harder and harder to hit, developing a sales skills advantage over your competition is a very smart move.

We have a series of Mini Master Classes which are designed boost your sales skills giving you six keys that can help you win business in a slowing economy. The Mini Master Class format has been designed to allow you to be able to pick and choose the ones that best suit your immediate business needs.                        

Delivered in a practical, entertaining and interactive way by a genuine leader in the field of sales and marketing these Mini Master Classes are a must for any one that wants to generate a genuine sales advantage for their business.

We all have to send emails, letters, proposals and literature to people we want to do business with but do your sales messages always help you close the sale?  Every written contact you have with a buyer (web email brochure, letter proposal etc) has an impact on the buying decision.  If your sales messages are unclear, too long, confusing, badly targeted or worse still, irrelevant, then no mater how good you are at selling you will lose sales.

This is the one thing that most companies get wrong and so getting it right can put you in pole position to close that sale!

What you will learn:

• How to develop a sales message for your business
• To understand the way that different sales messages are read and interpreted
• The persuasive selling format for writing
• The constituents of a great hook
• How to target buying needs rather than features and benefits
• The key to being succinct, clear and to the point
• How to edit out zero words and useless sales spiel
• The difference between writing for email, letters, proposals and brochures.
• Page layouts and how to emphasise key points
• How to rewrite examples you have brought with you to see the difference

About these Mini Master Classes

• These Mini Master Classes will involve you in a mixture of interactive exercises and discussion.
• Our trainer is recognised as a leading expert in the field of sales and marketing and thus can deliver the course lessons in a practical and interactive style drawing on real life experiences
• The maximum number of people on a training course is 12 so that the facilitator can accommodate the learning needs of each delegate

Facilitator - Your Trainer
Delegates from over 1,000 companies have benefited from Gordon’s training in sales marketing and networking skills.

Gordon has a blue chip sales and marketing background with 18 years sales and national sales management experience with leading companies including Scotsman Publications, Abbey Life, Procter and Gamble and Northern Foods.

For six years Gordon ran the internet and business consultancy and networking firms First Tuesday, Now-Business and icosmart.com.  After two years as a Business Development Consultant in the UK, Europe and Dubai, Gordon became involved in the senior management teams at two major recruitment companies most recently as an Associate Director at Search Consultancy Ltd.

Gordon gained a BA Combined Studies, Economics, Business & Marketing from Heriot-Watt University Edinburgh in 1991. He is a director of Glasgow Chamber of Commerce and has appeared on live radio and TV as a business commentator and had over 60 articles published in The Herald and Sunday Herald.

Buy 5 Places And Get The Sixth One Free
We want you to get the full benefit of the knowledge of all of these topics so if you buy five places you get the sixth FREE. The cost to participate in a single workshop is £99 + vat. This offer applies to all 6 of our half day Sales workshops - Writing Sales Messages that Sell, Selling on the Telephone, Appointment Setting, Face to Face Selling, Consultative Selling, Account Management.

Is this the right course for me?
Yes, if you want to increase sales by boosting your sales skills and developing an advantage over your competitors in your marketplace.

Level
Introductory to Intermediate

Duration
3 hours per Mini Master Class

Support available
If your business is located in the West of Scotland you may be eligible for a grant of up to 50% of the cost of participating in these courses. There are a number of places available which are reserved for businesses with less than 250 employees and companies must meet certain eligibility criteria.

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